Step-by-step expert guidance
Whether this is your first plan or your 50th, Marketing Plan Pro powered by Duct Tape Marketing makes the process fast and easy with its clear, simple tasks and built-in help. Each section starts with a plain-spoken audio introduction by John Jantsch. Detailed instructions and examples (all provided by John and his network of Duct Tape Marketing coaches) guide you through the process of creating your goals and translating your plan into action. Marketing Plan Pro gives you the power to create a marketing plan for your business to help you start making more money immediately.
Get started in only 30 minutes
Plan outlines should fit the needs of your specific business. Marketing Plan Pro dynamically produces your plan outline based on your answers in the Plan Setup and you still have the complete flexibility to edit, add, or delete topics on your own. Make it your plan, unique to any other, all with the efficiencies of Marketing Plan Pro.
Most business owners fall prey to the "marketing idea of the week" and never seem to produce any significant marketing results. Duct Tape Marketing is the first small-business marketing program that treats marketing as an integrated system.
At the core of the system is a series of steps that any business, regardless of size, can use to produce stunning returns from a consistent marketing effort.
Discover why Duct Tape Marketing has been called the "World's Most Practical Small Business Marketing Guide" and praised by experts like Entrepreneur Magazine and Harvard Business School:
* Build your marketing vision. Marketing Plan Pro is all about creating an action plan that gives your business something to aim towards, not about creating a static document that just sits in a drawer. Your marketing vision will help you identify your goals and measure your progress against them.
* Define your ideal customer. Who are your core customers and what do they have in common? Learn to narrow your market focus to better target the customers you want to attract.
* Identify your remarkable difference. How do you compare with your competition? How are you different? Marketing Plan Pro will help you locate and leverage your advantages in the marketplace.
* Develop your message. Find and occupy a position that your market values and that you can easily communicate to them with consistent branding and messages.
* Build a product/service mix. Structure your product and service offerings to appeal to customers at all stages and encourage them to try, buy, and recommend.
* Find your future customers. How will you find your next customers? Create a lead generation plan to turn a "suspect" (a member of your target market) into a "prospect" (someone who wants what you have to offer) and ultimately convert your ideal customers into buyers through advertising, referral marketing, partners, PR, and many other lead sources.
* Create magnificent marketing materials. Good marketing materials can eliminate the need to sell your products or services. This section will guide you through the process of creating marketing materials that will get results.
* Use the power of the Internet. How will you use the Web in your business? What tools will you use? Your website can educate, persuade and motivate your prospects to take action, and Marketing Plan Pro will help you develop this critical part of your marketing strategy.
* Retain loyal customers. Loyal customers are the best customers. What is your loyalty plan and how do you retain customers?
* Build your team. Marketing Plan Pro will help you build a training program to define how your marketing strategy will be implemented and make sure everyone in your company is moving in the same direction and giving the right message to your potential customers.
* Plan and schedule marketing activities. Create a marketing calendar, including milestones, so you can take action and track your progress.
* Easily forecast sales and expenses. Marketing Plan Pro helps you create a solid strategy and generate numbers to make your strategy real. Use the simple point-and-click feature of the visual Forecaster tool to produce sales and expense forecasts for your planned marketing activities. Color charts are automatically generated from your forecast to create great visuals for your plan. You aren't restricted to the built-in spreadsheets in Marketing Plan Pro. Easily import additional Excel spreadsheets to add the details you need to your marketing plan.
* Forecast sales and budget expenses. With your strategy in place, you can forecast your sales and build a budget for your marketing activities. Marketing Plan Pro will help you track your actual results against your plan so you can adjust your strategy as you go and measure your success.
* Understand your numbers. Use the Gap Dashboard to compare your actual sales and expenses to your marketing goals and make sure you stay on track with your business growth plans.
